Social Media Marketing
Social Media
Social medial is very wide topic, Social Media is a one of the best platform to share our idea, thoughts, images, video…. etc to other people.
There are 4660000000(4.66 billion) internet users in the world today, every day 87500 new users each day increase.4.66 billion people in mostly people spend time on Social media. Social Media in Popular apps example: Facebook, Messanger, Instagram, Twitter, Whatsapp, Youtube, Pinterest, Tumblr, Snapchat, Linkedin……etc
Social Media Marketing
Social media marketing is part of online marketing (digital marketing) in simple words Marketing based on social media is called Social media marketing.
People aged 16 to 29 average time spend on Social networking platforms 3 hours daily while aged between 45 to 54 average time spend on Social networking platforms 1 hour and 39 minutes every day , generally people spend time 2 hours and 30 minutes on social media.
Social media marketing in two platform for marketing
· Free marketing
· Paid marketing
Free marketing
Free marketing you can post your product image or video and attract your customer and in future become a consumer. This process is totally free and organic result. In small company this type of marketing is popular.
Paid marketing (PPC)
Paid marketing called PPC. PPC full form pay per click means when consumer click on advertise then company pay per click advertise cost is called PPC.
PPC in You can start your campaign to increase you website traffic, so indirectly increase company sales. Social media help for company to launch new products and engage consumer to maintain on website.
Type of campaign
· Reach campaign
· Brand awareness campaign
· Traffic campaign
· Engagement campaign
· App installs campaign
· Video views campaign
· Lead generation campaign
· Messages campaign
· Conversions campaign
· Catalog sales campaign
· Store traffic campaign
PPC available on Facebook, Instagram, Twitter, Google, Youtube….etc. PPC are available in other apps but these are very popular and effective. Every campaign used for different purpose. You can increse inquiry call, inquiry messages, website traffic, conversation between client. Ex- Reach campaign used for people page and website reach .traditional advertising in many limitation so that company use morden type of marketing and earn profit.
Advantages:
Morden and Effective type of online marketing.
Reduce pamphlet cost.
Save company and employee time.
Cheap and simple marketing.
Now these days people all things and service buy online website through.so that biggest competition in online marketing. Social media marketing is helpful for increase traffic on website. Creat new customer and increse total sales and old customer still on website.
Above the table you can see INDIA is top second country who used second highest internet users. Moral of the story social media marketing is effective type of marketing.
As year 2019 and 2020 only one person 145 minutes spend in social media usage of internet users on worldwide per day, up from 3 minutes last year, so social media marketing is helpful for worldwide.
Above of the story you can understand what is social media marketing and his part, moral of the story social media is one of the best place for free and paid marketing platform.
